Type of bid: CRC
Contact for bid: Paul Victory – Interim Chief Executive | 0408 157 154 | Paul@victoryconsulting.com.au
Status of bid: Full Bid Development
Seeking partners: Yes
The Australian Tourism Industry has been on a growth trajectory since the launch of the first Australian tourism campaigns in the 1970’s. Fifty years on, the Australian tourism industry faces an important transformational period as it re-emerges post the impacts of covid-19. The long-term impact of climate change events on communities, the growing impact of visitors on natural resource areas and on sensitive aboriginal land, and Government decarbonization targets have emerged as headwinds in the industry. Of particular concern is a structural decline in the workforce in the sector.
Australia’s visitor economy is forecast to grow beyond $230b and potentially beyond $270b by 2030. (THRIVE 2030, Austrade) and visitors expect world class business, events, cultural and natural attractions, integrated with a First Nations tourism sector when they travel within Australia.
The Future Tourism CRC aims to invest $40-$50m to establish a six-year national tourism research collaboration, to spearhead systemic change in the industry with a focus on technology and tools to build resilience and move the sector toward achieving net-zero emissions. The research program will seek advice from a First Nations Advisory Council, build a new tourism data insights platform to facilitate investment decisions, build sustainable ‘regenerative’ prosperity in regional tourism, develop a workforce renewal system and build industry competitiveness and capability, releasing specific industry capability tools. An education and training program will facilitate a PhD program to upskill future leaders, and partner on vocational and industry training activities with tertiary partners and industry associations.